Performance Specialist

remote
420 North Service Road East 300, Oakville, Ontario, Canada, L6H 5R2
contract . May 22, 2025

Description

Location: Remote

Type: Freelance / Contract (10–25 hrs/week with potential to grow)

Reports To: Head of Growth / Senior Strategist

Compensation: Hourly or Monthly Retainer (based on experience)

About Produktiv

Produktiv is a product marketing studio and venture partner for digital-first businesses. We build and scale go-to-market engines for creators, founders, and B2B teams using a blend of content, strategy, and performance media.

We’re looking for a Performance Marketing Coordinator (Freelance) — someone who loves the details, enjoys managing campaigns, and wants to grow in a fast-paced, creative, and AI-powered environment.

🛠 What You’ll Do

📊 Ad Operations & Campaign Management

Launch, manage, and maintain paid campaigns across:
Meta (Facebook/Instagram)
LinkedIn Ads
TikTok Ads
Pinterest or Snapchat (as needed)
Monitor budgets, pacing, and performance across all campaigns.
Coordinate campaign assets, copy, and approvals with content and strategy leads.

🧪 A/B Testing & Creative Coordination

Set up and manage creative testing experiments — headlines, hooks, visuals, formats.
Help track and tag creative variations for performance insights.
Work with designers and video editors to ensure ad creative is delivered and deployed on time.

📈 Reporting & Attribution Support

Maintain and update dashboards (Google Looker Studio, Meta Ads, LinkedIn).
Ensure proper UTMs, tagging, and attribution structures are in place.
Support in analyzing results and surfacing learnings in weekly reporting cycles.

🙌 Who You Are

2–3 years of hands-on experience in paid media or digital marketing.
Familiar with campaign management tools (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc).
Detail-oriented and comfortable managing multiple campaigns at once.
Experience with Google Looker Studio and attribution tools like GA4, HubSpot, or similar.
Curious, proactive, and eager to learn — especially about AI tools and modern growth strategies.
Comfortable working asynchronously with a remote team using tools like Slack, Notion, and ClickUp.

🚀 Nice to Have

Experience working in an agency, SaaS, or startup environment.
Exposure to A/B testing frameworks or creative testing tools.
Basic understanding of AI tools like ChatGPT, Midjourney, or Runway.
Experience collaborating with design or creative teams.

Why Work With Us

Exposure to fast-growing startups and creator-led brands.
Learn from senior strategists and founders building in the B2B and digital venture space.
Flexibility to work remotely with clear deliverables and weekly rhythms.
Opportunity to grow into a larger role or move into full-time if it’s a fit.

Know someone who would be a perfect fit? Let them know!