Responsibilities

Content Strategy (30%)

• Collaborate with design, writing, and strategy teams to create, manage and execute multi-channel content marketing campaigns leveraging SEO, social media, email marketing, and outbound opportunities to drive customer acquisition 
• Provide editorial direction to the marketing team on key client accounts
• Create pitch decks and presentations to new and existing clients to demonstrate inbound marketing strategies
• Review and edit content delivered by internal marketing and freelance collective teams 
• Manage a network of freelance writers, influencers and content creators to deliver high-quality branded content
• Report on strategy results, learnings, and next steps on a monthly basis
• Run workshops in the GTA promoting the Produktiv methodology and teaching writing inbound marketing strategies

Content Creation & Execution (40%)

• Manage the execution of content calendars in alignment with strategies proposed
• Ideate, write and execute video projects, including script writing, location scouting, vendor coordination, editing and publishing
• Support with blog content creation and publishing
• Support with email marketing strategy and copywriting 
• Coordinate content creation for the agency's internal marketing and clients - work with internal and external teams to deliver content on time 
• Ensure all content delivered is on brand and aligns with clients’ tone
• Identify relevant or timely content opportunities by keeping up to date with industry trends, competitive landscape, product knowledge, and customer feedback

Inbound Marketing (30%)

• Work with social media teams to grow client’s social media following and ensure editorial and brand consistency across all channels
• Create in-depth resource sections on company websites to collect customer information and secondary conversion points
• Monthly analysis of content marketing 

Tools: Ahrefs, Google Analytics, Google Keywords Planner, Semrush, Moz, Answer The Public

• Marketing or Business Education
• 4+ years experience publishing digital content for brands or in an editorial setting
• Ability to produce a steady stream of content and measure its success
• Entrepreneurial with a self-starter attitude, great organizational and communication skills, and the ability to navigate difficult situations with a level head
• Working knowledge of search engine marketing tools
• A plus if you have experience with: Wordpress, Data Studio, social publishing tools, SEMrush, AHREFs, Hubspot, Marketo, Drip, Mailchimp, Drift, Figma, Shopify
• Bonus: a solid technical understanding of Inbound/Outbound Marketing

• Flexibility: Opportunity to collaborate with the teams in office and work from home
• Great workspace: Produktiv Space located in Oakville 
• Competitive Base Salary + Commissions 
• Health & Wellness: Extended Health Benefits with Honeybee that give you the flexibility to take care of yourself based on your individual needs. 
• Vacation + Un-Produktiv Days: Take a break! Three weeks vacation + PTO + six times a year we close up shop on days close to Stat Holidays to give you some extra-long weekends!
• Diversity: Join a creative and talented team of peers from all over the world.
• Travel Opportunities: Represent Produktiv at trade shows in Canada and around the world.
• Produktiv FC: Our annual charity initiative that supports local business and gives back to the community.